6 Beauty Brands Your Grandma Used That You Can, Too

For many of us growing up, we saw our grandma getting all dolled up for special occasions. Whether she was going out with granddaddy, her friends, or to a family gathering, grandma put the glam on. For some young Black girls, their grandmother’s vanity was their first introduction to all things makeup.

Today, many of the beauty products your grandmother wore are still thriving and going viral on social media. Using brands that your grandma used back in the day can be a nostalgic and meaningful experience. They often have a rich history and a sense of tradition that can connect you to your family’s past. They may evoke memories of watching your grandma apply her favorite lipstick or perfume or the scent of her signature lotion lingering in the air.

The classic ones also offer a sense of continuity across generations. By using the same products that your grandma used, you are continuing a tradition and honoring her legacy. It can feel like a way to stay connected to her, even if she is no longer with you. Not only is there an emotional connection, but these brands have stood the test of time for a reason – they are effective. Despite the advancements in beauty technology, some of the products your grandma used may still be some of the best on the market. They may be formulated with simple, natural ingredients that have stood up to the test of time.

Shopping for cosmetics like your grandma can be a way to feel connected to your family history, honor her memory, and enjoy high-quality products that have stood the test of time.

Below are brands your grandma may have used and you can still use now.

Iman Cosmetics

6 Beauty Brands Your Grandma Used—You Can, Too

Iman Stick Foundation, Sand 3

Price: $20

Black Opal

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True Melanin – 12 Well Eyeshadow Palette

Price: $18

Fashion Fair

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FF Blush Duo

Price: $39

Maybelline

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Great Lash Mascara

Price: $10

CoverGirl

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Exhibitionist Lipstick Cream

Price: $9

Revlon

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ColorStay Waterproof Eyeliner with Built-in Smudger

Price: $12

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Updated: February 23, 2026 — 3:04 pm