True Indian Hair Hosts Annual ‘True Strength’ Glam Day for Breast Cancer Survivors

For Breast Cancer Awareness Month, Karen Mitchell, CEO of True Indian Hair, the luxury hair extension and wig company, gives survivors a day and night to remember.

In partnership with Mecca Moore-Henson, publisher of Pynk Magazine, and Dr. Bobbi Peterson, dentist and founder of Big Mouth Toothbrush company, Mitchell hosts “True Strength,” an annual makeover and dinner for cancer survivors who develop alopecia

“Over the years, I have had friends as young as 34 die from cancer, including my friend, style expert and TV personality Daisy Lewellyn. Before she died in 2020, I had done breast cancer makeovers with her for her platform,” shares Mitchell, who has supplied human hair extensions and wigs to celebrities such as Rihanna, Beyoncé and Cardi B. 

“It was amazing to see the women’s reaction after the makeovers, the tears of joy, the uplifting of their spirits. I decided that would be one of my company’s charitable initiatives to give back to women suffering from hair loss due to breast cancer.”

This year’s event—held at the new True Indian Hair salon in midtown Manhattan—welcomed three women from the Care Cancer support community, who enjoyed an afternoon glam makeup application, a designer outfit from Chokomode, a custom-fit and styled human hair wig and a post-makeover shoot.

“They love it. Their families love it. Our mantra, ‘look good, feel good,’ resonates through the makeovers,” Mitchell declares. “They cry tears of joy. They leave feeling loved and their spirits glow. My beauty team of volunteers jumped at the opportunity to give back to this amazing cause because we all want to see these women smiling and happy.”  

The evening dinner, styled by Pynk and HTTS floral and event designs, featured nouveau Caribbean dishes from Chef Omar of Omar’s Kitchen in Manhattan’s Lower East Side. Guests included fashion designer and Project Runway alum Samantha Black, Below Deck’s Tumi Mhlongo and Jamaica Council General Alsion Roach Wilson. 

Each year, about 240,000 women get breast cancer in the U.S. and 42,000 women die from the disease, according to the Centers for Disease Control and Prevention. Getting screened regularly for breast cancer is the best way for women to lower their mortality risk. When breast cancer is found before it spreads beyond the breast, the five-year survival rate in the U.S. is 98 percent, up from 74 percent in 1982.

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Updated: October 30, 2023 — 6:02 pm