Inside Haircare Brand Curls’ 3rd Annual Charity Fashion Show

On Sunday, August 20, Black-owned haircare brand Curls hosted its third Curls on the Runway Charity Fashion Show in Atlanta, GA. 

The evening began with a mixer for attendees to check out various booths that featured everything from clothing, shoes, and beauty products for sale. Shortly after, everyone transitioned into the main event, the runway show. Before the models hit the stage, guests got crunk in their seats while rapper Yung Joc performed some of his greatest hits.

Television star Yandy Smith hosted the evening and kept the audience in tears the whole night. Designers presented collections worn by models whose hairstyles defied gravity. We first saw colorful clothing from twin designers BruceGlen followed by looks from Abeille Creations, ending with knit looks from Felicia Dietrich Design House.

Curls owner Mahisha Dellinger is a pioneer in the haircare industry. When she started her business in 2002 there was nothing like it on a the market. The renowned haircare brand has gained significant recognition in the industry. With a focus on catering to the unique needs of curly hair, Curls offers a wide range of products designed to enhance and maintain the natural beauty of curls. Their extensive product line includes shampoos, conditioners, styling creams and treatments, all formulated with high-quality ingredients to nourish and hydrate curly hair.

This Black woman-owned company understands the importance of embracing and celebrating natural curls, and their products are specifically crafted to enhance curl definition, reduce frizz, and promote overall hair health. With a commitment to excellence and innovation, Curls continues to be a trusted choice for individuals seeking effective and reliable solutions for their curly hair needs.

Below, are images of the night from start to finish. To find out when the next fashion show will be held check out

The post Inside Haircare Brand Curls’ 3rd Annual Charity Fashion Show appeared first on EBONY.

Updated: August 24, 2023 — 12:01 pm