July is Really Heating up With New Beauty Launches Huda Beauty, Aveda and More!

The beauty launches keep coming and, thankfully, so do the formulas that actually earn a spot on your vanity. This month’s lineup is filled with multitasking products that blur the lines between skincare and makeup, simplify your routine and deliver the kind of glow, hydration and high-performance results that make hitting “add to cart” feel completely justified.

Loops

If your skin has been clocking overtime, LOOPS Beauty’s new Night Shift Repairing Hydrogel Face Mask is the closest thing to an overnight reset button. In just 10 minutes before bed, the hydrogel mask drenches skin in hydration with collagen, glycerin, shea butter, vitamin E and calming botanicals to help you wake up looking noticeably smoother, firmer and far less like you survived on three hours of sleep.


Night Shift Repairing Hydrogel Face Mask

Price: $30

Knock

K-beauty brand Knock is bringing skincare energy to your shower with its new Mellow Body Wash, a formula designed to cleanse without stripping while supporting your skin barrier. The hydrating body wash leaves skin soft, moisturized and lightly scented long after you’ve toweled off, proving your body care routine deserves just as much attention as your face.

Version 1.0.0

Mellow Body Wash

Price: $23

Aveda 

Aveda is making the case for simplifying your entire hair routine with its new One For All Leave-In Elixir, a multitasking formula that delivers 25 benefits in a single spray. Powered by certified organic moringa oil, the lightweight treatment hydrates for up to 72 hours while tackling frizz, boosting shine, protecting against heat and leaving every hair type wrapped in Aveda’s signature floral aroma.


One For All Leave-In Elixir

Price: $36

Abib 

Abib is proving your sunscreen can pull double duty with a new tinted SPF 45 that protects, hydrates and gives skin a naturally dewy finish all at once. Infused with hyaluronic acid and ectoin, the skincare-meets-makeup hybrid comes in Light, Medium and Deep shades to even out your complexion while delivering the glow that makes people think you actually drank enough water today.


Dewy Tinted Sunscreen Glow Tube

Price: $26

Induction Therapies

Induction Therapies is bringing professional-grade recovery home with YouthXO + PDRN, a next-generation serum designed to help skin bounce back faster and look healthier over time. Powered by plant exosomes, vegan PDRN and skin-soluble vitamin C, the daily treatment helps calm, hydrate and brighten while strengthening the skin barrier for a smoother, more resilient complexion.


Youth XO Sereum

Price: $158

Huda Beauty

Full-coverage lips are officially back, but this time they’re leaving the heavy, cakey 2016 finish behind. The new Liquid Matte Mousse delivers a soft, whipped texture in eight flattering nude shades ranging from cool pinks and beige neutrals to rich browns and berry plums, giving every undertone its perfect matte moment.


The Liquid Matte Mousse Collection

Price: $125
$113

EpicLight

EpicLight Beauty is making the case for makeup that works as hard as your skincare with two glow-boosting launches. The new Luminizing Glow Gel delivers a hydrated, lit-from-within radiance you can wear alone or mixed into your routine, while the Never Settle Radiant Cheek + Lip Blush pairs buildable color with skin-loving ingredients like hyaluronic acid and avocado oil for a fresh, healthy flush that looks just as good hours later.


Peptide-Powered Glow

Price: $45


Never Settle Radiant Cheek + Lip Blush

Price: $32

Updated: July 24, 2026 — 3:00 pm