Beauty people are naturally nosy. We want to know what foundation gives you that finish, which lip combination never leaves your side, what fragrance has strangers stopping you on the street and, most importantly, what products actually earn permanent real estate in your bag. That curiosity is exactly what inspired EBONY’s newest beauty franchise, Mystery Beauty Bag, a series that gets inside the routines of creators, influencers and tastemakers by asking one very important question: What’s in your beauty bag?
For each episode, EBONY sits down with some of our favorite personalities to unpack the products they genuinely keep within arm’s reach, especially during NYFW. Think less perfectly curated beauty shelf and more group-chat energy. We want the lip gloss that is practically empty, the concealer you’ve purchased four times, the fragrance you refuse to tell everybody about and that one random product nobody would expect to find hiding at the bottom of your bag. Sometimes the best beauty recommendations don’t come from a press release or a viral TikTok. They come from somebody whose makeup is consistently on point.
For our latest episode, we tapped Azaryah Milan, aka @azzymilan, a creator who understands that fashion and beauty are supposed to have a little fun. If you’ve followed Milan for any amount of time, you already know she stays dressed, her face stays beat and the entire look always feels intentional. Fashion may be one of the first things you notice, but beauty is very much part of the full Azzy Milan package.
That made her the perfect person to dig into a Mystery Beauty Bag with EBONY. As she pulls through the products inside, we get a closer look at the beauty essentials behind the glam and a little insight into the girl carrying them. Because a beauty bag can tell you more about someone than you might think. Are you a five-lip-products-at-all-times girl? Is your favorite fragrance basically your personality? Do you believe powder is optional? Everybody has their thing.
Mystery Beauty Bag is our chance to find out what that thing is, one bag and one beauty lover at a time. And with Azzy Milan kicking things off, just know the beauty standards are already high.