In a world where wellness and self-care are taking center stage, Her Fantasy Box founder Kayla Rowe is determined to change the narrative for women—especially women of color.
The story behind the brand is rooted deeply in personal experience and a mission to create meaningful change. Rowe, who grew up in Sarasota, Florida, and learned the importance of health from her mother, a Certified Nursing Assistant, and her own studies at the University of South Florida, where she earned a degree in public health, piqued her interest even more. “I learned a lot about disease prevention, promoting a healthy lifestyle, and things like that in college,” she told EBONY.
Still, there was a pivotal moment that came after a personal loss. “I had a miscarriage in 2021, and I was five months pregnant, and that was very hard for me,” she said. “After that happened, I became more aware of everything, what I was eating, putting on my body, [and] I just became more cognizant and aware of health.”
This experience lit the spark for Her Fantasy Box, a brand built on transparency, safety and wellness for women. Rowe wanted to serve as a safe spot for women to know that they didn’t have to worry about toxic ingredients, parabens, phthalates, and harmful things the average person may not know, and that could impact the reproductive system and their overall health.
Social media has played a massive role in Her Fantasy Box’s growth, both in building community and in destigmatizing conversations around women’s health. “TikTok has been a huge factor for us, as far as amplifying our community and the conversation around women’s health,” Rowe said. “People are happy to show that they have Her Fantasy Box, and happy to actually be on this healthy lifestyle with us.”
Through her commitment to transparency and safety, Rowe has cultivated an online community where women feel empowered to prioritize their health and well-being. By sharing her personal journey and expertise in public health, she is encouraging open conversations about women’s health. “Information travels so fast, especially TikTok,” she said. “There’s a lot that just goes into formulating a product. You don’t just whip something together and then serve it to people; every ingredient is intentional.”
Rowe’s impact extends beyond her product offerings. The online space she has created serves as a platform for sharing knowledge, resources and testimonials that resonate with women. “I just can’t believe it. I’m very happy I don’t really have examples of people who have made it far, you see it on TV, but not so much in this business, e-commerce [space],” she said. “I’m working and grinding hard every day because the job isn’t finished.”
Looking ahead, Her Fantasy Box is set to introduce new products and expand its mission of self-care beyond traditional boundaries. “Women’s care doesn’t just stop at the vagina, she said. “We’re creating a full self-care ecosystem.”
Her Fantasy Box is more than a brand; it’s a movement towards informed, intentional, and celebrated self-care, empowering women to prioritize their wellness every day.