If you’re anything like me, you’ll be tuning in to Super Bowl LX for more than just the final score between the Seattle Seahawks and New England Patriots — it’s all about the commercials. And many debuting during the big game, Sunday, February 8, will highlight how major brands continue to prioritize diverse casting in high-profile ad campaigns.
This year, your favorite celebrities are everywhere. Baltimore Ravens running back Derrick Henry makes his way all through the city of San Francisco, powered by a delicious snack. Octavia Spencer is taking flight to promote kidney health. IShowSpeed, Marshawn Lynch, Spike Lee, and many more cross the globe with powered technology by their side.
Here are some of the best commercials featuring Black celebrities that you won’t want to miss this Sunday.
Dawn Stanley
The basketball coach joins Dove’s ongoing campaign and its 2026 Body Confident Sport platform to promote body positivity and help girls find their confidence through sports.
Derrick Henry
Nothing’s going to stop Derrick Herny and Agatha All Along star Kathryn Hahn from getting around San Francisco, especially when they’re powered by protein-rich yogurt.
Octavia Spencer and Sofia Vergara for the American Diabetes Association
The Academy Award winner and Modern Family alum partnered with Boehringer Ingelheim, the American Diabetes Association, the National Kidney Foundation, Mended Hearts, and WomenHeart to raise awareness of a simple test to detect high blood pressure and type 2 diabetes.
Keegan-Michael Key for State Farm
The lyrical comedian turns a famous Bon Jovi song into all the reasons you shouldn’t go with budget insurance coverage.
IShowSpeed, Marshawn Lynch, Spike Lee for Meta
It’s celebrities on adrenaline as they tackle earthly terrain and turn to Meta for advice through the coolest pair of AI-powered glasses.
Serena Williams for Ro
Serena Williams isn’t afraid to share how she’s changed her body for the better.
Ludacris for Frank’s RedHot
Guess what Ludacris will be putting all over his game-day snacks this year? For this Super Bowl party, it’s all about the hot sauce “GOAT.”