August may have everyone whispering about fall, but the forecast and our beauty routines have other plans. The heat is still clinging to the sidewalks, SPF is still non-negotiable and brands are continuing to drop complexion-perfecting formulas, skin-loving hybrids and fragrance launches that feel made for the final stretch of summer. Before pumpkin spice takes over your timeline, these are the beauty launches making the biggest impression this week and earning a spot on your vanity long after the temperatures finally cool.
MAC x Jean-Michel Basquiat
The MAC x Jean-Michel Basquiat collection blurs the line between beauty and fine art, transforming makeup into a medium for fearless self-expression. Created in partnership with the Basquiat Estate, the collection introduces never-before-seen MAC formulas including Oil Effect Eye Paint, Pastel Painting Eye + Face Chalk and artist-inspired brushes, all designed to be mixed, layered and customized so every face becomes a canvas.
Dior
Dior is reintroducing its iconic Miss Dior Eau de Parfum with a modern chypre composition that layers velvety Grasse rose, creamy vanilla, almond and soft woods into a fragrance that feels both timeless and unmistakably contemporary. Inspired by Catherine Dior, Christian Dior’s beloved sister and a French Resistance heroine, the scent honors a legacy rooted in Provence’s legendary rose fields, where the House continues to cultivate the centifolia blooms that have defined Miss Dior for generations.
r.e.m. beauty by Ariana Grande
r.e.m. beauty is turning up the volume with its new Treble Maker 3-in-1 Mascara, a featherlight formula that delivers the kind of lifted, lengthened and full-bodied lashes that usually require more than one tube. Powered by lash-loving ingredients like red clover extract, tetrapeptide and phytocollagen, the formula doesn’t just create dramatic definition from root to tip, it also works over time to support stronger, denser-looking lashes, while an olive oil-derived wax keeps everything flexible and flake-free from morning coffee to last call.
Bubble x e.l.f.
e.l.f. Cosmetics and Bubble Skincare are proving that the beauty industry’s favorite layering hack has officially graduated from the vanity to the lab. Their limited-edition collaboration bottles the ritual of cocktailing skincare and makeup into three hybrid launches that blur the line between complexion care and color cosmetics, delivering hydration, glow and pigment in a single step.
The collection includes DROP N’ DUNK, a dual-chamber bronzing moisturizer that pairs Bubble’s cult-favorite Slam Dunk Hydrating Cream with e.l.f. SKIN Bronzing Drops for a customizable sun-kissed finish, Glow Talk, a glossy lip serum that fuses nourishing lip care with juicy color and Camo Slide, a serum-infused liquid blush that combines hyaluronic acid hydration with the brand’s signature buildable flush. Designed for beauty lovers who want skincare to work as hard as their makeup, the collection makes the skin-first approach feel effortless.
Benefit Cosmetics
Benefit Cosmetics is expanding its cult-favorite POREfessional franchise with a skincare-infused concealer that delivers full coverage without sacrificing a natural, skin-like finish. Powered by a 76% skincare-based formula with hyaluronic acid, texture-blurring microspheres and oil-balancing Enantia chlorantha bark extract, the lightweight formula smooths the look of pores while providing up to 24 hours of waterproof, crease-resistant wear. Available in 35 shades, it pairs with a patent-pending soft-cushion applicator that hugs the contours of the face for seamless, streak-free coverage.
Price: $32
Fresh
Three years and more than 62 trials later, Fresh has perfected the art of the cleanse with a glassy green jelly that transforms from jelly to oil to milk, effortlessly melting away makeup, SPF and the day’s buildup. Powered by hydrating soy proteins, antioxidant-rich chlorella extract and an innovative oil-binding complex, the formula leaves skin feeling clean, soft and balanced without the greasy residue or tight, stripped finish.
NARS
NARS is making the case for an all-in-one lash wardrobe with its new Notorious Mascara, a humidity-proof formula that lifts, lengthens, volumizes and defines without weighing lashes down. Powered by 3D Film-Flex Technology and conditioning argan oil, the lightweight mascara locks in up to 16 hours of smudge-, flake- and clump-resistant wear while keeping lashes soft, flexible and ready to weather even the hottest summer days.
Paul Mitchell
Paul Mitchell is raising the bar on sleek styling with a multi-tasking smoothing spray designed to deliver glass-like shine without the weight. Suitable for every hair type, the formula offers up to 72 hours of frizz control, humidity defense and heat protection up to 450°F, making it just as effective before a blowout as it is for taming flyaways and refreshing shine throughout the day.
K18
K18 is bringing the longevity conversation to the scalp with its new FutureIQ Biomimetic Hair Longevity Serum, a biology-first treatment designed to address hair aging before it becomes visible. Powered by the brand’s proprietary MultiVital technology, the nightly serum helps support natural pigment production, strengthen follicle anchoring to reduce shedding and defend the scalp against oxidative stress for healthier-looking hair over time.
NYX Cosmetics
NYX Professional Makeup is giving dry lips the best of both worlds with Smushy SOS Hydrating Tinted Lip Treatment, a hybrid formula that pairs the deep nourishment of a lip mask with the glossy payoff of your favorite lip gloss. Infused with hyaluronic acid, sugar ceramides, jojoba oil and mango oil, the treatment glides on with a soft-tip applicator to deliver lasting hydration, high shine and a sheer wash of color across eight wearable shades.
L’Oréal
L’Oréal Paris is tapping into one of beauty’s biggest complexion trends with the new Infallible Fresh Wear Cushion Foundation, bringing its long-wear formula to the viral cushion compact format. Delivering full, weightless coverage with up to 24 hours of waterproof, sweat-resistant and transfer-resistant wear, the travel-friendly compact makes touch-ups effortless whether you’re commuting, traveling or heading out for the night.
Victoria Beckham
Victoria Beckham Beauty is expanding its cult-favorite Satin Kajal Liner collection with Navy Noir Pavé, a rich navy pencil illuminated with silver and sapphire shimmer that captures the elegance of evening denim. Joining the fan-favorite Jeans and Navy Noir shades, the new launch completes a trio of endlessly layerable blues, accompanied by a limited-edition denim pencil case that brings the brand’s signature fashion-meets-beauty sensibility full circle.
Dr. Jart+
Dr.Jart+ is giving its cult-favorite Cicapair™ Soothing Camo Drops a skincare-first upgrade with a new formula made with 69% skin-caring ingredients that color-corrects while treating redness at the source. Powered by an advanced Cica Complex, R-Protector and allantoin, the lightweight green-to-beige serum instantly neutralizes visible redness, strengthens the skin barrier and delivers lasting hydration, making it an ideal complexion ally for sensitive, rosacea-prone and acne-prone skin.
