Interscope Geffen A&M Records announced the next phase of its HBCU-focused initiative following a successful launch in 2024 with partnerships at Howard University, Tennessee State University, and Texas Southern University. This year, the label released Homecoming SZN Compilation Vol. 2, the next installment of the vinyl-exclusive album series.
The campaign will partner with Hampton University, Clark Atlanta University, and Alabama State University for activations during their 2025 homecoming weeks. As part of the campaign, Interscope will donate $3 to the affiliated university for every item sold. In addition, Interscope will provide funding to support a variety of initiatives across campuses, with equal awards distributed among the three universities.
“Homecoming is a treasured tradition at Hampton University, celebrating our history, culture, and community. We are excited to partner with Interscope Geffen A&M Records to bring this innovative Homecoming SZN initiative to our campus. Music has always been a powerful bridge between generations, and this collaboration gives our students a chance to showcase their creativity while connecting with a legacy that extends far beyond our campus,” said Hampton University President Darrell K. Williams.
In celebration of the anniversary of Homecoming SZN Vol. 1 and the official launch of Vol. 2, Interscope Records will kick off the next chapter of its year-long HBCU initiative with a pop-up student event at Howard University on October 22, kicking off Homecoming week. The on-campus celebration will feature a celebrity DJ set by DJ Blaccmass, a student host, immersive photo moments, complimentary food, giveaways and surprise appearances from Interscope artists.
Homecoming SZN Compilation Vol. 2, which is exclusively on vinyl, features a curated selection of Interscope catalog songs that capture the spirit, pride, and energy of HBCU culture. This year’s edition includes standout hits from Kendrick Lamar, GloRilla, Rob49 and more. “We are thrilled to build on the momentum of Volume 1 and expand this meaningful initiative to even more HBCU campuses,” said Laura Carter, EVP, Head of Urban Marketing, Interscope Geffen A&M Records. “HBCUs have been a bedrock of culture and creativity, and this initiative is about honoring that legacy.”