September’s beauty launches are officially picking up speed, with cooler weather bringing richer fragrances, smarter skincare and plenty of reasons to refresh your routine. This week, Cécred turns its beloved Temple Oud scent into a hair perfume, La Mer updates one of its most recognizable skincare treatments and Bobbi Brown heads to the desert for a sun-kissed makeup collection. From five-minute skin resets and next-generation serums to fragrances made for fall, these are the latest beauty launches worth having on your radar this week.
Cécred
Cécred is taking its signature scent beyond wash day with the launch of Temple Oud Hair Perfume. The $54 lightweight mist brings the beloved fragrance found throughout the brand’s haircare collection into a standalone scent, blending bergamot, neroli and violet leaves with night-blooming jasmine, Haitian vetiver, oud, sandalwood and warm musk. Designed as the finishing touch to any hair routine, it refreshes strands between wash days while leaving behind the warm, sophisticated Temple Oud scent fans have been asking to wear on its own.
La Mer
La Mer is reimagining one of its skincare icons with The NEW Concentrate, an advanced formula designed to help skin better respond to stress and visible sensitivity. Powered by Concentrated Miracle Broth™, along with new Clarity Algae and antioxidant-rich Lime Tea Concentrate, the treatment targets redness, discoloration and weakened barrier function while supporting firmer, more resilient-looking skin. The updated formula also works to improve clarity and post-blemish marks, making the cult-favorite Concentrate an even more comprehensive skin recovery treatment.
MALIN+GOETZ
MALIN+GOETZ wants to reset your skin in five minutes with its new Foaming Reset Mask. The serum-infused treatment combines encapsulated ferulic acid, stabilized vitamin C and hectorite clay with oxygenating technology that creates a gentle foam to lift away excess oil, debris and impurities. Clinically tested to brighten, smooth and refine the look of pores, the formula also supports the skin barrier and hydration, while Spanish cucumber and Italian bergamot give the treatment a fresh, cooling finish.
Parëva
Parëva Beauty is giving the delicate eye area a little extra attention with its new GFP12 Collagen Eye Serum. Powered by 12 bio-actives, including peptides, collagen fragments, ceramides, hyaluronic acids and clinically studied botanicals, the formula uses the brand’s proprietary Molecur 3 longevity technology to address multiple signs of visible aging. The multitasking serum targets firmness, texture and hydration to leave the eye area looking smoother, plumper and more refreshed.
OLAY
OLAY is making nighttime skin repair a little easier with its Starter Night Repairing Lotion. Powered by the brand’s Triple Collagen Peptide and a gentle dose of Pro-Retinol, the formula works overnight to visibly soften the look of wrinkles while supporting skin’s natural collagen. The result is smoother, firmer-looking skin by morning, making it an approachable introduction to retinol-based skincare.
SHISEIDO
SHISEIDO is targeting some of the most visible signs of aging with its Vital Perfection Intensive SculptDefine Serum. Designed to improve the look of cheek sagging, nasolabial folds, marionette lines and neck wrinkles, the formula also works to boost radiance, brightness and elasticity. In a clinical study, 100% of participants showed visible improvement across these concerns after just one week of use.
Bobbi Brown
Bobbi Brown is heading to the desert with its new limited-edition Desert Dreamer Collection, created by Global Artistic Director Hannah Murray and inspired by the sun-soaked landscapes of Joshua Tree and Twentynine Palms. The skin-first lineup introduces the brand’s first Lip Tint Liner, a liner-meets-stain with up to 24-hour wear, alongside the new Molten Metal Shadow Stick and fresh shades of the Skin Enhancer Multi-Stick. Think warm, effortless color made for recreating that just-back-from-vacation glow, even when summer is officially over.
Victoria Beckham
Victoria Beckham Beauty is turning up the intensity with Hotel Portofino, a woody-spicy extrait inspired by the brand’s beloved Portofino ’97 Eau de Parfum. Calabrian bergamot and smoky incense return, this time layered with saffron, wild fig, agarwood, pinot noir accord and black amber for a richer, more enveloping take on the original. Housed in a vintage-inspired gold fluted bottle, the fragrance captures the lingering afterglow of a love affair you’re not quite ready to leave behind.
Frederic Malle
Northern Love is a fragrance built around memory, capturing the warmth and bittersweetness of moments that stay with us long after they’ve passed. The scent opens with a spiced speculoos accord of nutmeg and cinnamon before melting into vanilla and jasmine, while sandalwood, patchouli, leather and styrax give it a warm, grounding finish. Cozy without feeling overly sweet, it’s the kind of fragrance that feels especially fitting as cooler weather settles in.
CeraVe
CeraVe is giving its barrier-first approach an anti-aging boost with the new Skin Renewing Super Boost Serum. Developed with dermatologists, the milky pink formula combines hyaluronic acid, peptides, niacinamide, vitamin B12 and LHA with three essential ceramides to target fine lines, firmness, texture, brightness and hydration. Lightweight and non-greasy, it absorbs quickly to leave skin looking smoother, plumper and more radiant while helping strengthen the skin barrier.
