The fashion industry is no stranger to controversy, especially when it comes to brand campaigns. From Gucci’s 2003 “Public Enemy” campaign, which featured the letter “G” shaved into a model’s pubic hair, to American Eagle and Sydney Sweeney’s exclusionary interpretation of beauty standards last year, ethical missteps in fashion have happened for decades. Unfortunately, another brand has left an imprint on the wrong side of history: Converse.
The Massachusetts-founded company recently launched a since-deleted Chuck 70 X campaign, where the shoes were seen dangling beneath pointed white fabric, immediately sparking comparisons to the American hate group, the Ku Klux Klan—widely known for terrorizing and lynching Black Americans, as early as 1865. Backlash intensified when a separate collaboration with Copenhagen lifestyle brand Palmes surfaced on September 14, featuring even more disturbing imagery. One photograph shows two models in a tree: one on a ladder holding onto a pair of sneakers dangling from a branch. “Yes. the @converse ad IS that serious. This photo doubles down on the messaging,” a Threads user stated. The message in question? Blacks are still not seen as valued human beings, but as sources of profit.
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While we can’t change Converse’s methods, we can control where our dollars go. Though the campaign is insensitive and disrespectful, this situation reminds us to support brands that not only respect Black culture, but also uplift it; not ones that benefit from it, regardless of the cost. Consider alternatives, like Superga or Vans, that offer quality sneakers under $100, if you’re looking for something affordable. If you have more expensive taste, Amiri and Rick Owens nail the same high-top silhouette as Chuck 70s, with first-rate materials that ensure longevity in your closet. Whether you’re sustainably minded or relish luxury, these are the sneaker brands worth supporting instead.
1. Vans
Originally made for the avid skater, Vans has become one of the top American destinations for sneakers. Styles like the Sk8-Hi nail practicality and style with ease, skater or not.
2. Keds
Founded in 1916 by U.S. Rubber, Keds has remained a champion in canvas sneakers, revolutionizing casual footwear. Its offerings usually range from $30 to $80, making its classic silhouettes accessible for everyone.
3. Superga
This Italian brand also specializes in canvas sneakers, with its 100% rubber outsole being a main highlight. In addition to comfortable platforms, it also offers espadrilles, sandals, and rain boots.
4. PF Flyers
One of the OG sneaker brands, PF Flyers prioritizes quality and style through silhouettes like its All-American high-tops. Each style features a posture foundation insole, rubber midsoles, and durable outsoles, so your sneakers not only look good, but feel good, too. Not to mention this suede style is perfect for fall.
5. Amiri
Heavily inspired by Los Angeles’s skate and grunge cultures, founder Mike Amiri nails Californian streetwear like only he can. His footwear offerings are just as referential as the clothing, including these hi-tops that bear a striking resemblance to Chucks; minus the provocative marketing.
6. Rick Owens DRKSHDW
When it comes to designer sneakers, Rick Owens is a staple brand, including its extension line, DRKSHDW. It’s most famous for designs like the utilitarian-style Sneaks, made in Italy. With elements like high-end cotton and eyelets for ventilation, these are worth the splurge.
7. Golden Goose
Far from overhyped, Golden Goose set the trend for “lived-in” footwear. Its superstar style is a cult favorite, thanks to its leather composition and signature distressed look.
