Ciara and Russell Wilson are booked, busy and making another major business move. The singer and NFL quarterback are adding health technology to their growing portfolio as the newest co-owners of QALO, a wellness brand looking to change how people monitor their health. And while wearable technology has become something of a status symbol, the couple is making one thing clear: taking care of yourself shouldn’t come with a luxury price tag or another monthly subscription.
“Better health shouldn’t be a luxury!” the couple shared on social media while announcing their latest venture. Their investment comes as QALO expands into health tracking with its new QALO Band and QALO Ring, two devices designed to give consumers a closer look at what’s happening with their bodies. From monitoring sleep and stress to tracking heart health and physical performance, the technology aims to make understanding your overall wellness a little less complicated.
The devices track heart rate variability (HRV), resting heart rate, blood oxygen levels, sleep patterns and stress while also offering women’s health tracking features. What separates QALO from some of its competitors is its subscription-free approach, meaning customers can access their health data without paying an additional monthly fee. Both devices retail for $200 and connect to the same app, allowing users to switch between the ring and band while keeping their wellness information in one place.
For Ciara and Russell, the move into wearable technology makes sense. Between Ciara’s demanding performance schedule and Wilson’s career as a professional athlete, maintaining their physical health has long been part of their public lives. As parents of four, the couple also understands that wellness isn’t just about what happens in the gym. Getting enough rest, managing stress and finding balance are just as important, especially when juggling careers, businesses and family.
The partnership also marks another chapter in the couple’s growing business empire. Ciara has already established herself in the beauty space with OAM Skincare, while Wilson has continued building his portfolio beyond football. As co-owners of QALO, they’re moving beyond traditional celebrity endorsements and positioning themselves within an industry where personal health data is becoming increasingly valuable.
Originally known for its silicone wedding rings, QALO is now entering a new category at a time when consumers are paying closer attention to their everyday wellness. With the Wilsons helping introduce the brand to a broader audience, the company is betting that health technology can be both functional and accessible.
If there’s one thing Ciara and Russell Wilson know how to do, it’s turn their shared interests into business opportunities. This time, they’re putting wellness at the center of the conversation while reminding consumers that investing in their health shouldn’t require an ongoing membership.