Can Will Packer Ignite a Wave of Black Rom-Coms?

Insecure alum Yvonne Orji got us all thinking when she posted about wanting to star in a romantic comedy, and she’s not alone. Lupita Nyong’o, Survival of the Thickest’s Alecsys Proctor-Turner, Ayo Edibiri (who’s set to star in Apple TV+’s upcoming romantic comedy series, The Prodigies) and more have spoken about their desire to make their debut in this genre.

Why has it taken so long?

Sure, we’ve seen Black love on screen over the past few years, but too often it comes with a heavy side of trauma. Important stories, indeed, but where are the butterflies? The meet-cutes? The “girl, he flew across the world for you” declarations?

What we’re craving is a rom-com in its truest form: A chance encounter. Awkward secrets. A breakup we knew was coming. And a declaration of love so grand — maybe with a hot air balloon tossed in — it leaves us swooning. 

Add in the staples: an exotic locale, a wardrobe no one can afford, a best friend or sibling dropping sage advice and that final kiss reminding us that every Black girl deserves a joy-filled, happy ending. That’s the kind of Black love we’re talking about.

Well, You, Me and Tuscany is ready to deliver.

The new film starring Halle Bailey and Regé-Jean Page dropped its trailer today. The plot? Spurred by her one romantic night with an Italian stallion, a young woman (Bailey) crashes his seemingly empty villa on Italy’s Amalfi Coast, where she gets mistaken for his fiancée. Then she meets his cousin (Page) and sparks fly. No drive-bys. No stripper poles. No n-word.. Just the simple pleasure of watching two beautiful Black people fall in love in a place with incredible ocean views.

That’s exactly the way Will Packer intended it.

Romance Without Trauma

 “I’ve always been transparent about the fact that my films focus on Black women and that it is important to me that their experience is portrayed authentically and powerfully,” the executive producing powerhouse behind films like Girls Trip and Little told EBONY.

“I’ve stressed the importance of creating space for my characters to not only lead but succeed and thrive – not just have them be in supporting roles.”

But it hasn’t been an easy battle.  Hollywood has long been hesitant to greenlight Black rom-coms.

“When you aren’t in charge of how your story is written, showcased, and distributed, you are subject to those who have that power and often, a myopic view,” Packer explained. Inauthentic narratives can lead to underperformance, which allows the powers that be to claim Black rom coms are unprofitable, a “vicious cycle” the producer has worked to break by centering Black stories that feel real and profitable.

“Look at Girls Trip with its core theme of sisterhood. Who doesn’t have a reserved, voice of reason type friend like Lisa or a crazy, party-loving friend like Dina in their friend group? That realistic portrayal of the complexity of Black female relationships, inclusive of Black joy, played to a broad audience,” Packer stressed. “It’s well-rounded characters, not stereotypes, who will resonate with everyone, not just Black women or Black audiences.” 

Packer believes You, Me & Tuscany can be the vehicle that finally gets Black rom-coms on the right track. “When this movie is successful, it will prove to Hollywood that audiences want to see those types or characters and portrayals,” he declared. “It will be infinitely easier for the next filmmaker walking through the door with similar themes and characters.”

Basking in the Light

For You, Me and Tuscany’s stars, leading a big-budget rom-com centered around Black characters is overdue and exhilarating. “Being able to star in this movie feels incredible,” Bailey declared.

“This film lets us take up space in a way that’s fun and romantic and warm. We deserve to see ourselves in love, laughing, being messy and human without the weight of trauma attached. Being part of a story that centers on joy and emphasizes honing in on your strengths and passions—that’s healing. It’s special to be able to show that our love stories are just as universal and just as magical.”

Page echoed her sentiment: “It feels liberating, gratifying, and completely natural. It’s what I see, and how I live my life day to day in the real world, it’s how we worked on set: so, it’s immensely gratifying to reflect and create more of that joy in the aspirational worlds we create on screen.”

That’s really the heart of the rom-com: joy, escapism, lightness. The belief that love is possible — and meant for us. If this film is any indication, 2026 may be the year the Black rom-com returns to its rightful place, ready to sweep us all off our feet.

Ultimately, it’s we, the viewers, who have the power to dictate what types of projects Hollywood gets behind, and if they build it right, we will come.

You, Me & Tuscany hits theaters in April 2026.

Updated: November 17, 2025 — 3:03 pm