Luxury beauty’s newest obsession is coming straight from the Louis Vuitton runway.
After officially stepping into cosmetics with La Beauté Louis Vuitton earlier this year, the French fashion house is expanding its beauty portfolio with the introduction of the LV Crayon, a luxury lip liner designed under the creative direction of legendary makeup artist Dame Pat McGrath. More than just another pencil, the launch introduces what Louis Vuitton is calling a new era of lip artistry, bringing one of McGrath’s signature backstage techniques to beauty lovers everywhere.
“For every look I’ve created on the Louis Vuitton runway, the lip line has always been the foundation,” McGrath said in a statement. “It’s where precision becomes art. The LV Crayon is a tool that deserves to be in every woman’s hands. It’s both seamless to use and beautiful to hold.”
Inspired by the meticulous craftsmanship synonymous with the Maison, the LV Crayon arrives in a first-of-its-kind monogram-shaped design, marrying Louis Vuitton’s heritage of luxury craftsmanship with McGrath’s decades-long expertise behind the scenes of fashion’s biggest shows.
Performance is just as much a focus as presentation. The featherlight liner features a creamy, melting texture that glides effortlessly across the lips while a peptide-infused formula helps visibly plump and define the lip contour. Designed to pair with the brand’s LV Rouge lipsticks and LV Baume treatments, the liner promises comfortable, all-day wear whether you’re creating a softly sculpted nude lip or a statement-making red.
The collection launches in 10 highly pigmented shades curated by McGrath herself, ranging from wearable neutral tones like 190 Beige Atlas to rich, dramatic hues including 896 Monogram Rouge. The assortment was intentionally developed to flatter a wide range of skin tones while offering endless combinations for everyday wear and editorial-worthy glamour alike.
“I’ve always believed the strongest products in a makeup artist’s kit are the ones that enhance without overpowering,” McGrath said. “The LV Crayon shades were built from that philosophy—the finest nudes and rosewoods, anchored by an edit of iconic Louis Vuitton reds that deliver the drama.”
With the LV Crayon, Louis Vuitton continues to position La Beauté as more than a cosmetics line. It’s an extension of the House’s luxury legacy, where fashion, artistry and craftsmanship meet in every detail from the runway to your makeup bag.
