New Beauty Launches From Armani Beauty, CoverGirl and More!

If your beauty routine has been feeling a little too familiar, consider this your sign to make room on the vanity. This week’s beauty launches are bringing the kind of excitement that deserves a spot in your rotation, from multitasking complexion heroes and juicy lip essentials to fragrances you’ll want to wear on repeat and skincare that makes glowing skin even easier to fake. Whether you’re refreshing your summer lineup or simply looking for your next obsession, these are the beauty drops worth knowing about right now.

Armani Beauty

Sun-kissed skin without the UV damage? Armani Beauty’s new Dolci Makeup Blush delivers exactly that. The cream-to-powder formula melts into skin for a soft-focus flush that builds beautifully, blends seamlessly and doubles as a lip color, making effortless monochromatic makeup easier than ever. Available in five flattering shades, it’s the kind of summer staple you’ll toss in your bag for everything from beach days to brunch dates.

beauty launches july

Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm

Price: $39

Lancôme 

Lancôme’s new Teint Idôle Ultra Wear Shape Stick is the multitasker your makeup bag has been waiting for. The makeup-skincare hybrid works as a foundation, contour, blush or highlighter, while its innovative angled tip hugs the curves of the face for effortless application, buildable coverage and a naturally sculpted, second-skin finish that lasts all day.


Teint Idôle Ultra Wear Shape Stick

Price: $46

Shark Beauty

The new Shark FlexStyle IonCurl is here to make every wash day feel like a good hair day. Designed for bouncier, longer-lasting curls, sleeker blowouts, less frizz and up to 24 hours of shine, it’s the most powerful FlexStyle yet, delivering salon-worthy definition and precision without compromising the health of your hair.

beauty launches july

FlexStyle IonCurl Hair Styler in Lilac

Price: $350

Beauty of Joseon

Beauty of Joseon’s new Tinted Mineral Dayscreen SPF 30 proves your sunscreen can work overtime. Available in 15 flexible shades, the lightweight formula pairs broad-spectrum sun protection with buildable, skin-like coverage while Fermented Brown Rice and ceramides keep skin hydrated, comfortable and glowing from morning to night.

beauty launches july

Tinted Mineral Dayscreen SPF 30

Price: $20

Ellis Brooklyn

Vanilla fragrances are still having a moment, and VANILLA RICE offers a fresh twist on the trend. Blending toasted rice, creamy vanilla and coconut milk with delicate sakura blossom and jasmine nectar, the modern gourmand feels warm, airy and effortlessly addictive without ever becoming too sweet.


VANILLA RICE Eau de Parfum

Price: $115

Self Glow by James Read

A sun-kissed glow is just a spritz away with Golden Days Milky Tan Toner. The lightweight, gradual self-tanner hydrates while it bronzes thanks to barrier-supporting Cica-PDRN, plumping licorice root matrix and a four-part hyaluronic acid complex, then dries down seamlessly without pilling, making it easy to layer under skincare, SPF and makeup.

beauty launches july

Golden Days Milky Tan Toner

Price: $52

CoverGirl

COVERGIRL is giving lip oils a supersized upgrade with its new Clean Fresh Yummy Big Oil Stick. Infused with plant-derived squalane plus blueberry seed, jojoba and avocado oils, the jumbo balm melts into a glossy, non-sticky oil that leaves lips drenched in hydration, juicy shine and a sheer wash of color in six delicious shades.

beauty launches july

Clean Fresh Yummy Big Oil Stick

Price: $18

Ardell

ARDELL Beauty’s new Delicates Collection proves everyday lashes don’t have to steal the spotlight to make an impact. Featuring featherlight Naked Delicates and plush Faux Mink Delicates, the lineup pairs ultra-fine fibers with the brand’s signature Invisiband technology for a seamless, barely-there finish that enhances your natural lashes without the weight of traditional falsies.

beauty launches july

Naked Delicates Clusters 462, 50-Count

Price: $12

Marc-Antoine Barrois

Marc-Antoine Barrois is bringing its signature scents beyond the fragrance bottle with five luxurious scented bar soaps. Equal parts everyday essential and bathroom décor, the beautifully crafted bars transform an ordinary cleanse into a sophisticated ritual infused with the house’s most beloved fragrances.

beauty launches july

Perfumed Soap Bar – B683

Price: $55

Updated: July 10, 2026 — 6:00 pm