Category: News

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GRWM Videos Are the New Interview

Total media convergence has made way for many a digital trend, but none as pervasive or enduring as the “Get Ready With Me” (GRWM) video format. It’s a simple concept that has outlasted fleeting beauty trends, major platform shifts, and the entire life cycle of some apps (RIP Vine). And now these videos are all […]

Unlocking Insights: DonYé Taylor’s Individuality Isn’t an Aesthetic—It’s Her Strategy

The landscape of content creation and how digital creators navigate the continually evolving demands of algorithms is often fleeting. As new trends frequently emerge, capturing the attention and creative direction of consumers as well as those who drive them, it’s sometimes difficult to notice where each shift originates. DonYé Taylor is a creator, writer, strategist […]