Somehow, October is already slipping through our fingers, and before we know it, we’ll be swapping pumpkin spice for peppermint. But before the year sprints into holiday chaos, a new wave of beauty launches has landed to keep your glow intact. From Louis Vuitton’s artful take on vanilla to Tracee Ellis Ross’ next PATTERN breakthrough, these October drops remind us that luxury, innovation, and self-care never go out of season.
Pattern Beauty
PATTERN Beauty by Tracee Ellis Ross just dropped its newest innovation, the Repair360 Leave-In Foam, a lightweight treatment designed to bring damaged curls and coils back to life. Powered by vegan protein, amino acids and micro-actives, it rebuilds hair from the inside out for stronger, softer, shinier strands after one use. Whether your hair is bleached, heat-styled, or pulled tight, this foam restores bounce and brilliance with every pump.
Louis Vuitton
Louis Vuitton’s newest fragrance, Fantasmagory, turns vanilla into pure alchemy. Master perfumer Jacques Cavallier Belletrud transforms the ingredient’s familiar warmth into something luminous, blending Tahitensis vanilla with almond, ginger, and soft floral notes for a scent that feels like sunlight on skin. Architect Frank Gehry captures that same energy in the sculptural bottle, a swirl of glass and silver that moves like a breeze caught in bloom.
Merit
Solo Shadow Sheen is shimmer with restraint. An evolution of the viral matte, it delivers a soft, pearlescent finish that catches the light without trying too hard. Made with microfine pearls and cool ‘90s neutrals in mind, it’s shimmer for grown-ups who know subtle still shines.
The Lip Bar
One swipe, no cracks, no drama. The Lip Bar’s Problem Salved Deep Moisture Balm is the upgrade your skincare routine has been waiting for, locking in hydration with sodium hyaluronate and vitamin E. In a consumer study, every user said their lips felt softer, smoother and moisturized, confirming this balm delivers real results around the clock.
Irene Forte Skincare
The new Bio-Peptide Lip Treatment feels like skincare with a passport stamp. Infused with the Lipo-HA Complex, a biotech blend of hyaluronic acid and olive triglycerides, it delivers deep hydration and barrier support while leaving lips plush and protected. Finished with a Limone e Menta scent inspired by Sicilian sorbetto, it turns a swipe into a Mediterranean moment.
Price: $45
Hind Al Oud
Hind Al Oud bottles what ambition smells like. Unstoppable opens with a burst of lime zest, green mandarin, and spearmint before settling into a confident blend of cardamom, lavender and fig leaf over driftwood and white musk. It’s not just a fragrance, it’s a daily affirmation for the ones chasing purpose, power and presence.
Shark Beauty
The Shark FacialPro Glow turns your bathroom into a mini spa in ten minutes flat. This hydro-powered device deeply cleanses, hydrates, and leaves your skin visibly radiant after one use. Paired with the gua sha-inspired Depuffi attachment for hot and cold therapy, it sculpts, soothes, and brings your glow to the surface.
Price: $400
SkinMedica
